JOYN is a socially-conscious fashion brand producing women’s handbags
that are 100-percent handmade. Each bag is unique. No factories, no
automation, because the more hands that it takes to make the products,
the more jobs that are created. They have invented a system of
“purposeful inefficiency” that drives every decision of the company.
Raw cotton is processed by hand, spun by hand, then woven by hand.
Wooden blocks are carved by hand and then the design is pressed on to
the fabric. This is all done by hand, reviving an ancient traditional
art form that is native to India.